Círculo Gradual

Círculo Gradual

Creation of the brand "Círculo Gradual Lda"

Overview

Círculo Gradual LDA, is a recently formed company that was looking for a brand image to present themselves to their clients.
They wanted a clean and objective brand image, but still with a modern twist.

In English the name os the company stands for “gradual circle”, and that was the main inspiration for the creation of the brand. A brand that kept moving and that represented optimism and enthusiasm, that’s why the orange color.

Bellow, you can see all the elements created for the brand.

Role

Graphic Designer

Graphic Design, Branding, Design Identity, Social Media

Date

April 2020

1. The Logo
Horizontal lock-up
Vertical lock-up
Icon
Complementary to the logo (signature)
2. Colour Scheme
Primary Colours
Flame Orange
#DC5A13
Papaya Whip
#FFEBDB
Platinum
#E4E0DE
Secondary Colours
Light Orange
#E58653
Dust Storm
#E7CCB9
Beige
#C3B8B2
Tertiary Colours
Eerie Black
#191919
Midnight Blue
#003F5A
Teal
#007A7A
2.1. Brand Gradient
Flame Orange
#DC5A13
Tangerine
#EF8317
3. Typography
Logo Typography
Aa
unica one
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Text Typography
Aa
Source Sans Pro Regular
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Aa
Source Sans Pro Semibold
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
4. Style of Photoghraphy
5. Design Elements
Example of the Applied Element on a Social Media Post